How We Do It

From Concept to Completion!

Here is a short overview of what we do at Loaded Gun Productions. Each and every project we produce is unique and original. However, there are often many ways to come to the same result. Our main focus is always to be efficient, to maximize creativity, and to never compromise on quality.


Since every project is unique, the first thing we do is talk about how you envision your final product to appear to your audience.

The first step, in most cases, is to arrange the script and the sequence that the story will follow. For an instructional video, perhaps a voice-over will be needed, or an on-screen delivery using an actor. If casting is needed, we can work with you to find the right person for your video.

We will often use unscripted sound bites and interviews with employees, viewers, or event-goers for documentary-style videos. A story board and shot list is necessary for most music videos, with specific shots for specific points in the performance. For simpler types of videos, a general overview is sufficient.

Considering the options for a location is an important part in the planning stage. Most venues and larger companies are suitable locations, since we are also showcasing the facility or location where the event is often happening. In other cases, we will seek out and find a suitable location.


Our professional staff will set up video sessions to maximize efficiency and avoid the overhead expense of a large production crew. We use a variety of filming methods and camera techniques. These are some of the common formats and techniques we are familiar with.


Standard Definition is a format that is declining in popularity but is simple and inexpensive for filming. This format is commonly recorded onto tape and then output to DVD.

High Definition is the process of capturing and processing 1080p or 720p digital signals. This is a very high quality format that gives you the ability to broadcast to true HD. For both cost and quality, this is currently the preferred choice of videographers.

16mm is a much more expensive but very cinematic look.  This is a process of using a camera that exposes film, unlike high definition, which transfers information from the camera to a hard drive. This process requires the developing and transferring, along with the hard cost of the film. The finished product often times is very rewarding, but only recommended when trying to achieve a certain look.


Underwater cameras. We use underwater cameras for action sports such as surfing and wake boarding, or anywhere that large amounts of water will be present. Examples could range from a fishing documentary, cliff diving or swimming pool events, or an automatic car wash commercial.

On-board cameras are very useful in showcasing an action or an event that a viewer or audience would likely never see or experience live. For example, an on-board camera on a motorcycle in a race shows the speed and action in real time. Mounting it to a helmet shows what the rider is seeing. Mounting a camera underneath the hood of a car allows viewers to see the internal workings of things that normally would never be seen.

Heli-filming. Aerial videography, in some cases, can really do justice to the subject at hand. For example, if you need a bird’s eye-view of a property for potential investors, or to keep up with a high-flying freestyle motorcyclist. We have hours of back-country snowmobiling with this type of filming, and we are very familiar with the limitations. We also have access to smaller remote control (RC) helicopters to keep costs down, or in some cases, it’s the only option for certain locations.

Green Screen is the process of filming a subject with a solid green background with the plan of replacing it in the editing process.  Green screen gives you the ability to add any kind of graphics or backgrounds. It’s a very useful tool, and is a common process used in music videos.

Lighting is extremely important for achieving a professional look, and it sets the tone of your project. We are familiar with basic lighting techniques and the use of high-end professional lighting. On higher budget or specialized projects, we work directly with trained professionals with motion picture experience.

Audio can be recorded in a variety of ways, depending on the desired quality and effect. We have wireless hand-held microphones to conduct on-site interviews. We can capture audio direct from sound board for events and performances. As well we use the camera’s built-in microphone, or we can wire up individual people with a small wireless lapel microphone.



Video Editing. We use the latest and the best video software and editing tools such as Final Cut Studio Pro. We have a large library of motion graphics, sound and video effects, and music tracks to add to any project. We can add voice-overs, create background music, and get copyright clearances for any music you choose. We have worked with record labels, artists, and independents, so we are very familiar with the process.

DVD Authoring is the process of creating on-screen menus to facilitate playback features on a DVD or CD-Rom. We will create and add ‘extras’ or any other bonus added value you would like.

Output. We can compress and output video files to any size for playback on the web – low or high quality, depending on the application. We will get the best prices possible for your DVD and CD-Rom project since we deal directly with replicators on a volume of projects. We can deliver the final product to you in many different tape formats, or upload it directly to your computer’s hard drive.

Graphics and design. Custom company logos are transformed into 3-D graphics.  For your finished product. We can create artwork and cover art for your DVD case, and have it printed full-colour. We will also handle all promotional material, and even create stickers and clothing for any of your projects.

Distribution. We can help create a distribution network for your project, to reach your target audience or market. We have worked with large distributors, rental chains, and independent stores for releasing titles. The highest demand is currently the Internet, and we are familiar with all the popular social media sites – YouTube, Facebook, and MySpace.

Promotion Launch parties are an effective way to showcase a new idea, product, service, or film. We have organized and filmed many successful launch parties, and used it as a way to create excitement and enjoyment for the viewers. You could use this footage to post onto social media sites to help promote your project.